On this episode we sit down with Dana (Rebecca) Gordon, third-generation jeweler who was born with diamonds in her DNA. She was raised in the industry, often spending hours behind the scenes at her father's factory. During the summer of her sixteenth birthday, she travelled to India with her father and returned home with her first collection. To her shock and delight, it sold out in 48 hours. Each summer thereafter, she continued designing and selling her pieces. Soon, this hobby began to turn into a passion. Dana did not initially set out to follow in her family's footsteps, but had her eyes set on law school. But in 2007, after graduating from the Gemological Institute of America in Carlsbad, California, she founded Dana Rebecca Designs. Wanting to create an accessible luxury fine jewelry brand, her business is built on the simple but important idea your jewelry should make you feel as comfortable as your favorite t-shirt and as amazing as your little black dress. Dana Rebecca Designs strives to create luxurious, everyday pieces women are excited to buy for themselves and gift to their loved ones. Listen in as we hear about her journey in the family business, how she sets her company apart, and why it’s important to be open and honest with your community.