From Corporate Lawyer to Waffle Maker
This first-time entrepreneur always imagined herself in the legal world – as a student of Yale College and Harvard Law School, Emily Groden was sure she was going to follow in her father’s footsteps as a corporate lawyer. But the more she dove into this career, the more her passion for food started weaving its way into her life. While pregnant with her first child, a podcast about frozen breakfast foods ended up changing the direction of her career altogether. She knew she wasn’t interested in serving her children the standard frozen waffles, but there were no real options for a healthy, clean alternative. So, she set out to make one. In just a short time, she went from creating a recipe to designing packaging to acquiring space in a commercial kitchen. And thus, Evergreen Waffles was born. Now, her products are featured in Whole Foods across the country, offering consumers a breakfast alternative with whole grains, no refined sugars, and no preservatives. Emily’s legal background has been a help on her journey, but much of it (manufacturing, hiring, distribution channels, marketing) she learned along the way. Having two young daughters who are watching motivates her to keep going, setting an example for them that they can also do anything they want to do! This Lady Boss has her sights set on growing and selling her CPG company in the next few years so she can sit back and enjoy her sweet success. Her diligence and thoughtfulness, combined with finding a great niche in the market, makes Emily’s “accidental entrepreneur” story one you don’t want to miss.