"The greatest story is how it all makes you feel once you step inside." As a store, Arch has been in existence since 2021, but founder Laura White has been sharing its philosophy of bringing the undeniably unique to the North Shore for years. In this episode we sit down with Laura to find out - how do you create a customer experience that makes them want to keep coming back? As a designer, botanical skin care line creator, seeker of vintage perfection and pop-up maven, she’s always been drawn to the natural world and beautiful things with a history and stunning patina. Arch just happens to be where it all lives together, along with Laura’s passion for careful curation that’s constantly changing and never the same way twice. Creating that special experience, both in her shop and online, is something she is passionate about. Listen in to hear what drove Laura to open a retail shop, how she carefully crafts her brand story, and what scaling such a unique business looks like.